ES Let’s talk
← Back to projects Featured project

Zeemo

Structuring and scaling a B2B internal communications SaaS product

Zeemo is an internal communications SaaS platform. When I joined, much of the technical, functional, and product knowledge existed only within the team. There was no documentation base that made it possible to understand the product from end to end. As a result, many decisions, development efforts, and integrations depended on the individual knowledge held by specific team members.

I began by reconstructing and documenting the product: its architecture, features, behaviours, flows, and existing decisions. Based on that foundation, I worked alongside the development team on new implementations and integrations, creating functional and technical documentation for initiatives connected to large-scale corporate clients. I also supported adoption processes with other clients through usage monitoring, support, training, and experience improvements. My role also extended into business and marketing, where I participated in commercial conversations and contributed to the product's communication strategy.

Social media content

Content creation for social media

A selection of the content I designed and produced to position Zeemo on social media and support the product's communication.

Carousel 1
Zeemo — carousel 1, slide 1 of 8
Zeemo — carousel 1, slide 2 of 8
Zeemo — carousel 1, slide 3 of 8
Zeemo — carousel 1, slide 4 of 8
Zeemo — carousel 1, slide 5 of 8
Zeemo — carousel 1, slide 6 of 8
Zeemo — carousel 1, slide 7 of 8
Zeemo — carousel 1, slide 8 of 8
Carousel 2
Zeemo — carousel 2, slide 1 of 8
Zeemo — carousel 2, slide 2 of 8
Zeemo — carousel 2, slide 3 of 8
Zeemo — carousel 2, slide 4 of 8
Zeemo — carousel 2, slide 5 of 8
Zeemo — carousel 2, slide 6 of 8
Zeemo — carousel 2, slide 7 of 8
Zeemo — carousel 2, slide 8 of 8
Videos
Outcome

Zeemo went from relying primarily on undocumented knowledge to having a structured technical, functional, and product foundation. This foundation made it possible to bring greater structure to the work with development, support integrations for strategic clients, and sustain the adoption and continuous evolution of the rest of the platform.